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by majani 4600 days ago
Facebook's game is to show that they can act on the grand old online media promise: that they first get loads of users, then later they can turn on the revenue streams and the cash comes pouring in.

Facebook is living up to this promise with the way they turned on mobile ads and they are now bringing in over a billion dollars annually. I think they want to maximize on that opportunity first, then turn on another revenue stream after mobile ad growth starts to slow. If they pull this off, they will be Wall Street darlings