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by HomebrewCC
4599 days ago
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Somehow I'm still quite sceptical about this. No one actually has the statistics from Facebook's side to back this. Stand-alone messaging apps are, according to the statistics, gaining traction but these two can go side by side with Facebook pretty easily. The only thing teenagers might be leaving according this article could be Facebook Messenger... |
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There is a finite amount of time. Facebook acquired most of the non-business social network space over the course of a particularly fast growing five or six years.
For apps like Snapchat to exist, with their huge user base and usage numbers, it must take time away from Facebook. The US market, as an example, is mostly tapped out on saturation when it comes to social media reach.
The posts that would have gone to Facebook in 2005 by college students, are no longer going to Facebook.
Who are Snapchat's users? The same users that typically adopt everything like this, the youngest consumers: teens and early 20 somethings.
It follows that Facebook has to be losing time share among young consumers to this phenomenon.