[wavewash]

I'm not sure if I agree with the sentiment that you need to pivot. There is a huge need to create a website by individuals and companies. Not everyone wants a social media page.

http://www.weebly.com/ and http://www.wix.com/ Very successful sites and in the same space as you.

http://techcrunch.com/2013/08/24/as-wix-heads-toward-ipo-wee...

Your site design was very clean and I was initially interested. The only deterrent for me was the FB login.