[deveshparekh]

Google Analytics is also for mobile apps and has been for a few years. https://developers.google.com/analytics/devguides/collection...

I came to the comments looking for a comparison. No such luck.

[cdcarter]

Well my bad there! Didn't know they had even launched that future. That being said, the Amazon offering seems to be exclusively designed for mobile, instead of an add on to a web property.