[larrys]

The writing on the site is creative and funny and the tag line at the top is to the point which is great:

"Replace anything you want in your social feeds with things you'd rather see, like cats."

Rarely do you see something like that which is so easy to understand.

One thing I would do (in addition to [1] below) is to have other words quickly replace "cats" perhaps by striking the word "cats" and overwriting with the new word. People get the joke with cats but it's probably not a bad idea to intersperse some serious stuff (right their in the tag line) as well.

[1] The word "rather" as others have mentioned needs to be distinct in typography so people understand it's the branding. Bold, different typeface, different weight, a graphic etc.