[dkokelley]

Deliberately misleading the public about the health of the company's CEO (if this is the case) is not ok, but the process of using selective and isolated disinformation to track down leaks is quite brilliant in my mind.

Secrecy is a part of Apple's marketing mix, and a competitive advantage over much larger companies.

[edu]

It's the good old Canary Trap: http://en.wikipedia.org/wiki/Canary_trap