[porterhaney]

I can see selling replacements.

Like you don't want to see the Red Sox, maybe the yankees pay to replace all things red socks.

[jpwright]

That would completely defeat the purpose of the extension.

[stevesearer]

Well, if I say that I'd rather see Yankees news instead of Red Sox posts, different baseball sites could pay to have their Yankees content be what replaces the Red Sox content.