[rhizome]

My thought is that so many are using "fake it 'til you make it" as a marker for their ambition. So, if they want to make it big, they are going to fake it big. This leads to, among other things, all of the job ads we have all seen that say, "Join CompanyX and help us change the world of shopping." Of course, how that world is going to change ("do I still have to use money?") is left unsaid.