[AznHisoka]

This might also be a sign the copy is focusing too much on themselves, and why they kick ass... rather than why you can kick ass if you use it. A subtle difference.

[lesterbuck]

A subtle but crucial difference. Kathy Sierra gave the canonical presentation on this in 2009

http://businessofsoftware.org/2010/05/kathy-sierra-at-busine...