[melindajb]

So much truth here, thank you for sharing it. As a marketer inside technical companies, daily scrums are hard for me, as are hackathons, because what marketers do is execute, a little every day. Day after day it looks like you do tiny things, and that's exactly what it is. Testing, measuring, iterating. lather, rinse, repeat. For a lifetime. And that, as you referred to in your design analogy, doesn't count the endless hours of getting inside your customers' heads, qualitatively and quantitatively. Like leadership, it's part science, and part art. Very hard for purely quantitative people to grok.