[lukethomas]

As someone who does marketing and writes code, I've seen that programmers think there's secrets to marketing that they don't know (hence the programmer who says he "is clueless about marketing")

The reality is that a marketer who seems to have everything together is putting on a great show. Marketing broken down into its simplest form is just running tests, measuring them, and finding out what works and what doesn't.

Each business is different, and marketers deal with irrational humans instead of computers. If you're a marketer and think you know everything, it's a bad combination.