[iamchrisle]

A couple statements to highlight:

"because I see too many good products die because whoever built it never got it out to the right people."

- yes. Great ideas DESERVE to be found!

"difficult as a marketer discerning who is a gifted programmer and who isn't"

The street goes both ways. I would say that it's easy to fool a marketer into thinking you're a rockstar programmer.

"there is a long, long learning curve if you're going to do it well."

Well said. I still personally think it's more difficult -- maybe not conceptually, but it's terribly labor intensive and unpredictable.