| As a developer who is heavily involved in our marketing department; I really don't think it's hard at all. Marketing is about a few things: - Who is your customer? - Why should they buy your product? - Find them and tell them. The problem with marketing is it can get really expensive really fast and if you're limited in capital then that becomes a problem. But it couldn't be simpler. There's no complicated problems to solve like with programming. It's a single task; find your target audience and tell them about what you have to offer. If you don't have convincing reasons why people should buy your product, then that's a product problem, not a marketing one. Also, marketers DO have a tools. If you think they don't that's probably one reason why marketing is so hard for you. All of your advertising should be using tracking which lets you see conversion rates, average income per click, income per view, etc. and help you make future advertising decisions. EDIT: I should clarify that I think Marketing can be/should be a full time job and if you can afford it, it's good to have a person (or team) dedicated to it. But I don't think it requires the same kind of problem solving that programming does. |
"Marketing" is an ambiguous term in comparison to "programming". I believe finding product-market fit is a marketing problem.