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by sfrechtling
4614 days ago
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By the ability to completely "own" a partial section of the internet. Say if a bank owns the ".bank" TLD; they have an advantage in marketing - they can have name.bank (clarity). This could have signalling effects. They also have the ability to sell this section to other orgs for profit. I don't think it is a SEO reason, rather a clarity and marketing reason. |
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