[kunai]

Is it just me, or is it suddenly the cool thing to slap "labs" on the back of a company's name to make it sound more professional?

They've turned away from an interesting name that describes and differentiates themselves into a bland and boring "Rosa Labs."

Hmmm. Soylent, vs Rosa Labs.

I damn well know which one I'd pick.

[freehunter]

"Labs" has been around forever to indicate a R&D company. Bell Labs was founded in 1925, and I'm willing to bet it wasn't the first "labs" company.

Picking a more professional name may make it easier to get funding and be taken seriously.

[bestest]

I think "research facility" sounds way cooler. as in "black mesa research facility".