Super useful article, thanks for posting! This is the true way to manage a content marketing strategy. Build relationships, but go about it in a very organized, targeted manner, and they will pay off long term. Thanks!
I agree! Most entrepreneurs are focused on short term results these days. So when they're reaching out to people for help, all they do is send a link and call it a day. But I believe in building high quality human-to-human relationships. I think the marketing game is all about helping each other to create win-win situations.