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by yannisp 4602 days ago
Regarding the profitability piece, they closed their mopub acquisition this week - something i believe will make or break the future of TWTR reopvenue... I believe the money is on that piece to perform or the company is dead in the water.
1 comments

MoPub is the key for Twitter, I agree. It offers them a way to jump in as the leader in multi-touch/multi-device attribution, something that marketers will pay through the nose for (I know I would). I'm really interested to see what they do with it.