[potatolicious]

The proof is in the pudding - we've had solid success with Twitter advertising, to the point where the leads coming from them are higher-converting or higher-quality-after-convert than some other, more expensive sources.

As a Twitter non-user I don't get it either. But hey, the results don't lie.

[valvoja]

Very interesting. Would you mind sharing which vertical/industry you are in? Do you think your success is because competition is currently low or because you can do something clever in targeting the ads?

The way I see it Twitter is either a broadcast channel for people who want to share lots of self-important things or a stalking channel where people can follow celebrities etc. Eithe way I don't see people buying stuff unless it is celebrity endorsed.

[the_watcher]

Are you with a company that does better on mobile? E-commerce? Online to offline? I'm in e-commerce and Twitter has not been that effective for us (while Facebook has been fantastic).