[joshbachynski]

Better to have a "bad" long term strategy than no short term strategy at all.

Matt you know very well that small businesses that want to compete now HAVE to acquire some non-donated links, as NO ONE is donating dofollow links anymore, yet you still use them in your algorithm.

When and if you start to ignore links because you have enough usage and social signals, great! But this is a couple years off no? So other than them getting a penalty, which is a risk they just have to take, they have no choice but to acquire some non-donated links that look donated.