[woah]

Whatever, I used to try to come up with really new, original stuff visually until I realized it doesn't really matter.

Most people see trendy visual design as good visual design. And why shouldn't they? For me, the important part is what a service or company allows people to do. I'm not trying push some new trailblazing thing onto people in the visual department.

I would rather follow a formula that allows me to work quickly and gets people to say "ooh that's pretty", instead of putting a bunch of thought into visual design innovation, only to have people misunderstand it.

This allows me to focus on the interaction and the content, which are the things that really matter.