[camus2]

> It doesn't really matter. As a web-designer your job is not to invent a new aesthetic

Generic ,dull webdesigns hurt new brands by making them forgetable. I chosed Heroku years ago , partly because i liked the japanese / monsters /robot design , and i though it was cool and risky, now it just look like Bootstrap though their brand is well established.

Dont under estimate the power of aesthetic.

[ThomPete]

I am not. Please keep in mind that Google even early google was aesthetical.

Don't confuse personal aesthetic with what sell in general.