[Matt_Cutts]

Thanks for the suggestion. Here's a related video we've done to educate people about why they shouldn't care as much about trying to rank #1 for trophy phrases that might not even convert that well: https://www.youtube.com/watch?v=21BF_IVU10I

But your suggestion is slightly different and a good one.

[captainSalad]

Hey Matt, one question m8! If You/Google are against people building links that aren’t earned, why do you/they allow advertisers to use the add words platform to sell “link building” services? These links aren't "earned" or natural, or are they???

Google “link building” to see adds that state "Guaranteed Page One Ranking"!

Im not a smart guy (not at all) but to me, logically if you/google allow this on your addwords platform then "link building" must be okay, but only from these specific addword companies? right? What am I missing?

[NeedJobSecurity]

Google organic and paid resutlts are 2 different things even though both showing up together on the same page, probably completely different departments and at least different rules and regulation apply. You can advertise for anything you want as long as it complies to the adwords terms and conditions.