[prawn]

Sometimes I think that rather than get tied up in the arms race that can be SEO, you're better off building a decent site and then focusing on alternative marketing opportunities.

e.g., if you're a bed and breakfast, you're not going to win on "[location] accommodation" or "luxury accommodation in [location]" because it will be dominated by directories and the like. Instead, you're probably better off making sure your listings on TripAdvisor/etc are good, make sure your service is exceptional, and then quickly respond to any negative reviews that may arise. For a B&B, I don't think I'd put much effort into backlinks or even tailored content.