| Google has been using regular people like you and me as scouts for years. We all have certain patterns and interests and the order of priorities - and Google know them all. They are the sysadmin of the Internet. If we save a link, share a link or return to a page more than X times in $period, G. knows we think it's valuable. Multiply by the number of Google users who share $this_interest. Conversely, any freshly created Twitter account associated with a freshly created Gmail account registered from an Indian IP has little authority in any field. Any abnormal activity is an eyesore to Google algorithms and jumps out right away. If your site sucks, you can't make Google think it doesn't. Fancy crap won't make your boring content look attractive. SEO today is customer satisfaction, disruption, uniqueness. It doesn't matter any more what you say about your site - it's what actions of other people, real people, not your shills, say about your site. This is, very roughly, how it works. Source: SEO work since 2003, including a year as Google page quality rater. |