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by laurentb 4607 days ago
I'm not an expert, but the way I see it, It's kind of like having a horse competing for a race.

You can make sure the horse is physically prepared, in good shape, has been properly trained and has been thoroughly inspected for any needed medication, but you can't and won't ever be able to ensure that the horse you're caring for will 100% of the time finish the race first.

Sure, you can use some shady tactics, drugs, or anything else, but that's temporary and is bound to be corrected unless there's some stuff going on with the judges...

same goes with SEO. As a dev, you can only guarantee so much. You might hit the jackpot, you might use dirty tactics to get to the number one spot, but in the end, what you can confidently guarantee only allows any given website to be in perfect shape to be in the starting blocks. The rest is up to you.