| 1. Remove the navbar background color, make the <a>s (Login, Register) contrast with the background options (login and register), and keep the logo. 2. Remove the second, larger logo. It's redundant. 3. Move 'download on the App Store' lower on the page. The value proposition should come first; people don't know what they're about to download yet. 4. More descriptive value proposition - connect how? Share what with everyone? 5. Larger font and higher contrast for body text. 6. More concise body text, less jargon. Check grammar and spelling ('share with others at who are at') 7. Change 'Register' button copy to something more descriptive. People might think they're registering with Facebook (sad, I know). Try 'Sign-up using Facebook' or 'Join via Facebook' etc. 8. Give the registration buttons, or your main call-to-action, some depth. I get flat design, but here an affordance would help. 9. Remove the Learn More button and its bouncing. You want people to sign-up. If people want more information, they'll see that they can scroll. 10. Mention that the app is free in the value proposition above-the-fold. 11. Use the Learn More section to describe the benefits and address your audience's interests; don't use it to tell them where they can download the app - unless it's at the end; you already told them this. 12. Less text for each section of 'Learn More' 13. Remove 'Recent Images' - some of them make me wonder what kind of app this is. Last, A/B test the page. |