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by Pitarou 4615 days ago
Visually too noisy.

The bouncy "learn more" button gets in the way, and gives a cluttered feel to the front page. I can see you want me to click on it, but I think it's too much. (Real user testing may prove me wrong on this point). Maybe have the arrow next to "Learn more" pulse gently instead.

The text on the first screen uses hard-to-read colours, needs proofreading ("with others at who are at"), and badly needs rewriting. Too many words. Too many "platforms" (they're a kind of shoe, aren't they?). Takes far too long to communicate the benefits. Here's my rough rewrite:

====

Share it live!

See photos of what's going on around you. Hook up with the people taking them.

====

You also need some much, much more exciting content for the phone screen mock-up. What am I missing out on by not having Muro?

Stuff below the fold is pretty good but, again, rewrite. To be honest, you suck at copy. Either read a book about writing copy for the web, or find someone who can write it for you.

1 comments

Thanks for the feedback,I'm one of the other founders on this, totally agree with you. Funny you mention it, we're actually in the process of getting a copy writer on board to help with a lot of this stuff. That point about the phone screen is interesting, it seems difficult to convey what the user is missing out on in a single screenshot. Do you have any suggestions for this?
If you only show pictures of bars and nightclubs, you'll have to sell it in terms of sexual opportunities:

- A guy and two sexy girls. The guy and one of the girls are clearly hot for each other. The other girl looks like she needs some company of her own. The message: "JOIN US!!!"

- A handsome cocktail waiter doing something clever with a lemon. Vaguely suggestive message: "This guy has ALL the moves. ;)"

But why restrict yourself to clubbing? I think the best use case for your software is at sprawling, outdoor events like Burning Man or Glastonbury. Think of all the cool stuff you miss just because you weren't in the right place when it happened.

- The Fairy Glitter Wrestling match. (Like mud wrestling, but the wrestlers are dressed as fairies, and they use oil and glitter rather than mud.)

- Fire eating jugglers.

- A bunch of friendly-looking stoners in a yurt, with the message, "Anyone fancy joining us for a relaxing 'cup of cocoa'?"