Yeah, think of something like earnings reports. It's very important that no one gets early access, and very useful to have a third party handle it so you can prove that no one has early access. And if the third party screws it up, they get investigated by the SEC, not you.
Corporate-IR (or whoever runs that domain) meets the criteria/is authorized for disclosure of information to investors.
Other companies use them too, for example NVIDIA: http://phx.corporate-ir.net/phoenix.zhtml?c=116466&p=irol-ir...