[zaidf]

Seconded. I used to work at Betterfly which is in the same space and our lack of focus on a vertical ultimately really cost us. To our VC's credit, they always pushed us to pick a vertical--even if it was something completely random. Building a general product for everyone is super hard and you risk satisfying no one. When I moved on from the job to my own start-up, the single biggest lesson I took was to pick a vertical!