Sorry, but do you realize that the "designer feedback" in your screenshot is beyond useless?
Feedback should be descriptive, not prescriptive. "Spacing is good" and "this is clear" don't really add much, nor does "header?", especially without the designer's thinking.
I think the price point here doesn't make sense for the type of feedback you're showcasing in the screenshot.
Other than that, could be a cool product if done well. I know designers who, with good guidelines, could do this kind of thing really efficiently and well.
really appreciate the feedback, and i agree.. the feedback needs to skew towards "useful things you can do to improve your site, preferably the easiest things to do"
TBH: they were the first two reviews we got done and that is what the designers came up with.. we wanted to soft launch and improve rather than wait for the 'perfect sample'
we've since run about 10 more (actually getting a bunch of websites to review from HN) and the reviews are getting better so we'll be replacing those samples soon...
one thing that we've seen from these reviews is that there are some great projects out there that need website help - sometimes i think people lose site of the fact that even a small startup can look as big as Apple if they have a decent website.
(also note i'm a dev not designer - we started this idea because i've needed it countless times on projects i've been working on)
our thought on this would be mainly for people to check outsourced work is not way out of line.
in a 30-60 minute review you can't get too deep, but you can give a general opinion of the overall quality of the code and whether or not the developers are way out of line.
it might be more a sanity check for non-tech website owners.
as a side point, there should be a point where you can comment that "things look good", but i agree the designer should have to comment on why they look good..
Not bad. However, any decent front-end guy will likely hack his way directly in the browser to see how things would actually look like. Build an extension that allow them to snapshot their CSS/DOM hack on actual code (I believe there are already a few doing similar things) and send that back to users instead of a simple document. Probably more actionable for the potential customers.
Feedback should be descriptive, not prescriptive. "Spacing is good" and "this is clear" don't really add much, nor does "header?", especially without the designer's thinking.
I think the price point here doesn't make sense for the type of feedback you're showcasing in the screenshot.
Other than that, could be a cool product if done well. I know designers who, with good guidelines, could do this kind of thing really efficiently and well.