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by fauigerzigerk 6207 days ago
That's a good point. I think it depends on the kind of segmentation that is either implied or suggested via categories. On my amazon.com home page there are 3 energy generation gadgets (solar, wind, UPS), 1 laptop, 5 harddisks, 6 gift baskets, 6 home entertainment items, 10 kitchen utensils and 6 pieces of jewellery.

Almost all categories contain 6 or fewer items. For some reason they seem to be assuming that people buying stuff for the kitchen can handle more choice. Before I fall for some stereotype I'll stop commenting on this one ;-)