[wtbob]

It's not all of project management, but it's part of it: projects do not exist for their own merits, but because they are delivering something of merit.

A lot of shops spend months talking about how cool the new architecture is going to be, how cool its features will be, how cool its scalability will be, how cool the future is going to be…and never end up supporting the business with something, now.

At some point, you gotta Get Something Done.