The author is the CEO of a company that sells the first (and only?) commercial Haskell IDE. I point this out because the author (from his background) clearly knows about the subject matter, while reading the content of the article would lead you to believe the author was a novice to software development and computer science.
The shallowness of the article combined with the background of the author can be reconciled if you understand the article as an advertisement.
The shallowness of the article combined with the background of the author can be reconciled if you understand the article as an advertisement.