[fat0wl]

Bump.... if Ugly Banking Site had lowest bounce rate why wasn't it the "winner"? If you're just looking at a static page what else is judged other than bounce rate? If you're measuring conversions, isn't most of that influenced by the existing site? Or do you attribute it to some lasting impression based on how the site was entered? Glad Ugly Banking Site didn't win, but I am curious about the critical metrics.

[frogpelt]

Fewer bounces doesn't mean more conversions. The winning site might have generated the most tours of office space but the Ugly Banking Site may have generated more overall page views.

That's what I got from it.

[fat0wl]

I understand & agree, but my point was that conversions would still be accomplished from the existing site, just entered via a static landing page. The conversions weren't coming from the static page, it was just an entryway into the existing site.

Enter = no bounce, Exit = bounce

Correlating stats collected once they leave (click anything) with these static pages is a bit less scientific, so I was interested in hearing the logic.