Management by catch-phrase, one-liner, pre-packaged "management methodology," etc. is about as good as code written in the same thought-free manner. As with code, good management requires deep consideration of the actual problem at hand.
There's a difference between the company who wrote it on the wall and the company who read it from the wall. There's surely more to "The Facebook Way" than 3 words can convey.
Management by catch-phrase, one-liner, pre-packaged "management methodology," etc. is about as good as code written in the same thought-free manner. As with code, good management requires deep consideration of the actual problem at hand.