Also known as "iteration" and "failing fast" and "being quick to pivot."
These are not bad concepts when properly understood. Unfortunately they are rarely properly understood.
Hint: they do not mean "it doesn't matter whether what you do has any merit out of the starting gate," nor do they mean "quality doesn't matter, just fling shit and see if it sticks to the wall."
I wonder if this piece I wrote on one way for organizations to succeed without bureaucracy or heavy top-down management might not be of interest to those suffering from the "fail fast" syndrome: http://jasonlefkowitz.net/2013/03/how-winners-win-john-boyd-...
Not to say it's the only way to do things, of course, but it's a hell of a lot better than "Get Shit Done" ...