[davissorenson]

> On this last point, they talk about leveraging a non-corporate image, like the Dudesons or Madventures, and throw “the largest events, gigs, and parties of human kind”.

Well that sounds really sustainable.

[Mikeb85]

Compared to manufacturing costs and the revenues at stake, gigs, events and parties are cheap.

[davissorenson]

I meant more as a company culture.