[robbfitzsimmons]

This is a huge factor. They started with Yodlee (basically a paid bank-scraper service with fees that might crush a small startup) and now Intuit has built something in-house.

I'd be interested to see what partnership companies like IGG, who builds the popular iBank for Mac, have pulled off to do this (http://www.iggsoftware.com/ibankforipad/direct_access.php).

[EdgarVerona]

Interesting! From that link, it sounds like they're paying a large sum of money to use someone else's integration solution. That could be an option - I wonder just how much money they are shelling out. (and whether Intuit is said integrator!)