| have a few side projects.
here's a fun one: http://ShouldIDrinkThisFuckingBeer.com it is making absolutely zero money (yet), but the engagement on the site is INSANE. also, the site itself, and the people who come to it (and email/tweet/blog/instagram/vine/smoke signals/carrier pigeon/etc about it) are passionate and willing to support craft beer. besides the benefit of interacting with super cool, kick-ass people who love craft beer, i've also been in touch with some breweries who are wanting to partner on a multitude of things, and i've been invited to come brew a batch at a few of them, with the head brewers! so to summarize: • making no money on this side project. • not losing any money on this side project. • over 75 million hits since launch, over 1 million people and over 50 million suggestions every month. • fuckloads of fun interacting with the craft beer lovers and the craft beer world. • the amount of engagement the site has will help support the next phase which will make money :) • ... • profit!! |