[naterator]

That's not going to help his revenue problem, probably. The only thing I can think of is if he--in addition to making it look appealing--somehow places targeted ads based on user queries, in the midst of their search results. This is essentially the "killer" strategy a lot of companies like FB and Twitter have started using. Make ads a seamless part of the scenery. Not as annoying sidebar shit that no one ever looks at.