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by e12e
4608 days ago
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> I've learned Facebook and LinkedIn can produce really disappointing results. (...) > The best results we got have been due to friends, family, neighbors and local teachers making a push to reach to their immediate connections (their friends, family and co-workers) to have them engage. Do you mean facebook ads in your first use of Facebook? Because I would think "organic" use of Facebook would be a contributing factor to "reach ... immediate connections"? I've never quite understood the idea of Facebook "ads". If you want to do "viral" marketing -- let your product/cause spread via social media via actual human connections. If you want to do advertising, do advertising. |
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However, from that to getting people to take action --be it install and app, vote for a cause, visit a website-- that's an entirely different matter.
In our case one of the things we came across is a demographic that simply does not use Facebook. Older parents of the very kids we are trying to help.
The next issue was triggered by a dialog that pops-up when you click on the vote button. Facebook tells you that you are about to share your profile and your friends list. Of course a lot of people recoiled at that immediately. The last thing parents of children with special needs want to do is open the doors to their facebook account. I get it. I absolutely do. We probably lost hundreds of potential supporters this way. It is perfectly understandable. I don't understand why facebook would not have the option to be able to simply log in or vote on something as a means of identifying yourself yet without granting access to your life (or projecting the fear of this happening).
I suppose the efficacy of trying to build an audience through facebook depends on your demographic. If your audience lives on facebook it is probably a great channel. If you audience does not or if they are concerned about their privacy there could be issues.