[mappum]

Let's make a movement to call W "wub". It uses its own sound, it is one syllable, and it sounds like "dub" (as in "double U"). As a bonus side effect, "www" will sound like dubstep.

[dynofuz]

i love it. very easy transition from dub dub dub

[fein]

Can this be like Soda vs Pop?

We can get the dubs and wubs together and have a rave.

[Torn]

I think this fits better than 'dub dub dub' for web addresses