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by lifeisstillgood 4609 days ago
I am still a little confused on SEO and as this is a very slow last train home I would like to add some notes to my HN Evernote

1. I have never ranked well for anything until last year. Then suddenly a OSS project with about three articles got to the front page for "ORacle ODI source control". But it got there through a comment on a LinkedIn page.

I literally went back to the comment and said "BTW this solution now has a website here it is" and we ranked. admittedly no-one ever visits the site but we live in hope.

I mention this because it kinda-sorta reflects the good and evil twins of even white hat SEO.

1. Good side: we are / were building a genuinely useful OSS product (it puts source control into an oracle ETL product that has none). It has (yet!) no commercial upside to it but we just want it to succeed because. I have written a couple of articles saying what and why (odietamo.org.uk) but mostly it's hard to persuade people who are drowning that breathing water is not a normal state of affairs.

3. evil side - I went comment spamming. Shoved my link into a year old comment thread (admittedly that we had participated on a year ago but without a site to link to then) And afaik, it worked.

Now we are an incredibly low volume keyword search (IIRC it's "ODI source control" or "odi version control") so any good inbound link will have some big metric but even so

I think google is doing a good job because that search turns up a minimal amount of spam and a couple of threads and discussions - but it bothers me that comment spam in group forums can have such an outsized effect.

good remarkable content ought to rise to the top - but I am not sure if I know what is good content not if good content can be outweighed by other co-incidental metrics. (NB none of this is to do with link farms and blackhat SEO - just bumbling along white hat stuff)

PS if my site only ranks for my bubble and readers here simply cannot find it, please let me know.