[jaredsohn]

From my own research of the space while working on near.im, it seems like the companies that have done the best are the ones who make agreements with events (i.e. a networking app for people at a conference.) This is great because it has a clear source of monetization and has the added bonus of having the conference advertise that the app exists so that people might actually use it.

[jeanbebe]

Seems logical to partner with a physical event or space, because it helps to provide some of that social proof that people often crave to use something.

I think of it like a restaurant. You're probably going to eat at the restaurant that is busy, not the one that is empty.