[ivankirigin]

People talk about "getting to an a-ha moment". I think this is really relevant here. It's one reason services focus on visualization: it looks like you have something right away.

I would focus things around a goal, and make clear that the service will help you stick to it over time. The benefit is over time and not immediate, so I think you're point is really valid.

It also depends on the quality of the insight. Maybe you can tell from my email and social media patterns when I'm sleeping, and make recommendations a few moments after you auth.