[_nate_]

We think it has a lot to do with our demographic. We’re a research and publishing company and our customers are for the most part consumers over the age of 35. With that being said, I find it hard to believe our demographic should be a hindrance, considering FB is massive and now spans the general population. Furthermore, there are tons of options and means to target our specific demographics. Yet FB leads have the lowest conversion rates seen anywhere and in general every attempt at using the system fails. (once again, we are highly experienced PPC buyers)

Either way, we’re fine spending our budgets elsewhere and understand that FB is working miracles for others. We’ve just always been vexed by the FB advertising hype and this report helps to validate for us that not all markets work for everyone.