[tomgruner]

Facebook marketing is great for some things and horrible for others. It is good for building up a brand that has a cool image. Here is an easy test, would the thing you are advertising interest somebody at a party, or would you promote it to your friends as something interesting or valuable without receiving any payment in return? Is it something that has intrinsic social value, or is it just a product that you are trying to spam people with? I have seen real results in FB advertising for building up artists and musicians and growing their own fan base. But, for selling products it has not worked out for me to be a good ROI.