[thomasd]

Yes, exactly! I'll like to add a few more points.

- The approval process for FB ads is dead simple. Ads are usually approved in minutes vs Google day(s) long wait. The longest it'll probably take is a 1 to 2 hours (usually as a result of a new image upload). This makes it very easy to iterate and improve upon your result

- FB gives pricing flexibility. You can choose whether the objective is for branding (CPM) or if you're looking for conversion (CPC, CPA). The ad units lets you focus on your objective

[morganb180]

Agreed. I also like the bulk uploader and power editor. It's easy to launch 200 variations of ads in a matter of minutes.