There is a problem with a focus on getting "likes". It doesn't convert. Neither does it increase sales. It's a vanity metric. I just wrote a post to explain how small of a mileage like actually brings for the effort exerted. http://thomasdiong.com/post/65443615643/social-media-vanity-...
I've never pushed for a focus on getting likes; instead, it is just one stage in the conversion funnel.
I consider them akin to email addresses, just with a much more variable ROI. You do have to manage your fan base, cultivate it and engage it as you would a large mailing list. They are definitely not a direct revenue driver though.
As an affiliate I've not used FB pages to profit, but I've got a few friends in the industry that have pages with massive followings. They are very skilled at monetizing their followers, but it is also an extremely tough thing to do. It is definitely not for the faint of heart - or wallet :)
I consider them akin to email addresses, just with a much more variable ROI. You do have to manage your fan base, cultivate it and engage it as you would a large mailing list. They are definitely not a direct revenue driver though.
As an affiliate I've not used FB pages to profit, but I've got a few friends in the industry that have pages with massive followings. They are very skilled at monetizing their followers, but it is also an extremely tough thing to do. It is definitely not for the faint of heart - or wallet :)