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You need to fulfill some requirements to subscribe as a "publisher" [1]:

    Content Requirements:
     - At least 20 albums in your catalog
     - UPCs/EANs/JANs for all products you intend to distribute
     - ISRCs for all tracks you intend to distribute

    Financial Requirements:
     - A U.S. Tax ID
     - A valid iTunes Store account, with a credit card on file
     - Apple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.

[1] https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa...